Learn More About the History of Balise

December 4th, 2018 by

At Balise Toyota of Warwick near Pawtucket, we have a lot of stories to tell. Whether you’re from Warwick or Providence, there’s a chance you’ve heard about the history of our auto group.

Our company founder Paul E. Balise grew up on a farm in Hatfield, Massachusetts. In 1919, he purchased a welder, which led him to fix farm equipment and cars from his backyard garage. He later opened the Hatfield Garage and became an associate Chevrolet dealer in the city of Hatfield.

In March 1929, Paul moved to Chicopee Falls and opened a Chevrolet dealership and Used Car Outlet. In the early 1930s, he moved the Chevrolet dealership to Main Street in the South End section of Springfield. About three years later, Balise Chevrolet moved into a previous Dodge dealership.

James E. Balise, one of Paul’s children, became President and Dealer of Balise Motor Sales in 1958. Under Jim’s leadership in August of 1971, Balise opened one of the first Honda dealerships in North America. Balise Honda formerly operated out of the East Columbus Avenue location along with Balise Chevrolet.

Jim’s son, James E. Balise, Jr., became President and Dealer of Balise Motor Sales in 1986. Today, Balise is one of the largest automotive leaders in New England. Our headquarters is located in West Springfield. In addition to Massachusetts, our organization employs associates throughout Connecticut and Rhode Island.

We’re proud to serve customers throughout North Kingstown, Coventry, and Cranston. We look forward to serving you, too!

Posted in Dealership